ORM Explained

What is online reputation management?

In a nutshell, ORM or online reputation management, literally means controlling the reputation of yourself or your business online.

Wikipedia puts it best:  “Reputation management is the understanding or influencing of an individual’s or business’s reputation.”

A business’ online reputation is every bit as important as their offline reputation, and the business owner has to take just as much care to keep it in good order.

Lately, there are two distinct types of online reputation management styles:

  1. The first type has to do with suppressing negative feedback after a business or person does something really bad, such as being caught selling drugs. This version of online reputation management, however, has more to do with Search Engine Optimization (SEO) than it does with local businesses.
  2. The second type is what The Online Rep Guy does best.  Basically, we create a 5-star reputation for your company by implementing systems to capture reviews from your current customer base. So, your reputation is earned or repaired by existing satisfied customers/clientele.

For example, let’s say you type into your Google search something like “coffee shops, Toronto.” The following shows up:

reputation management victoria bc


Do you see those stars, under Victoria Transmission and Auto Care and Midas Victoria?


The Online Rep Guy starts with creating a 5 star reputation for your company by putting a system in place that secures reviews from your existing clientele/ customers.


Once we have built your 5-star reputation, we then market and post it through all your social media channels (such as Facebook, Twitter, etc).
Once this is done, we continue to monitor your online reputation through a number of directories, alerting you of any new reviews as they are submitted – allowing you to deal with negative reviews directly, before they get posted online.


In addition to helping you create a 5 star reputation for your company, The Online Rep Guy also ensures that – if you own a small business in Victoria – that your business shows up among the top listings on the search page when someone types in “(your niche) Victoria BC”.

Although short and sweet, this is the simplest answer to the question: “What is online reputation management?”

If you have any further questions, feel free to contact us!